Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and

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